Do you want to make your food blog more engaging and interesting for your readers? If so, consider creating web stories to accompany your posts. Web stories are a great way to bring your posts to life and help your readers connect with the food you’re writing about. In this post, we’ll discuss the benefits of creating web stories for food bloggers and provide tips on how to create them. So, if you’re looking for a way to enhance your blog content, keep reading!
The benefits of creating web stories for food bloggers include:
I’m sure you’ve all heard of web stories, those little boxes on Discover and in Google search that let you tell your story in a more visual way. Web stories are perfect for food bloggers because they can showcase beautiful photos of their dishes while telling the story behind them. Not only are they engaging and beautiful to look at, but they’re also a great way to connect with your audience. So if you’re looking for a new way to share your recipes and stories with the world, be sure to give web stories a try!
1. They’re visually appealing and engaging
Web stories are highly visual, which makes them more engaging than traditional blog posts. They’re also interactive, so readers can click through the story to learn more about the subject matter.
They can also share your web story with others by text, email or any social media they can use on their phone. Pretty cool, right?
2. They help you stand out from the crowd
Food blogging is a really tough niche with a lot of competition. With so many food blogs out there, it can be difficult to stand out from the crowd. But, by creating web stories, you can give your readers something unique and interesting to enjoy. This will help you attract new readers and keep them coming back for more.
3. They’re easy to create
You don’t need to be a tech expert to create web stories. There are plenty of tools and resources available that make it easy to get started. Plus, once you create one, you will find them easier to make each time. You can use your existing pictures from your recipe post so there is not often any new media needed (as long as you have process shots already.)
4. They’re versatile
Web stories can be used for a variety of purposes, such as promoting recipes, sharing cooking tips, or highlighting a food-related event. So, no matter what type of content you want to create, web stories can help you do it in an engaging and visually appealing way.
5. Google shows them in Discover and also in search results
I have web stories that rank high and bring me a lot of traffic but the post itself would be really tough to rank for. Like my chili, I wrote that post (and it is amazing chili by the way) when I didn’t realize how hard it would be to rank. While the post would never rank for chili (too many bigger blogs ahead of me), my web story ranks really well.
Over a year later – almost a year and a half, that same chili story brings me traffic.
A few simple tips for creating a story
Now that you know the benefits of creating web stories for food bloggers, let’s discuss how to create them. We will be covering more details on creating them in another post to keep this one reasonable in length. Here are a few quick tips:
1. Keep it short and sweet
When creating web stories, less is more. Keep your story short and to the point so that readers can easily digest the information. You do have to remember that most often you will have your story on auto scroll. If you have too much text on each page, your reader may not be able to read it all before it skips to the next page.
2. Use high-quality visuals
Since they are highly visual, it’s important to use high-quality images and videos. This will help your story look polished and professional. We recommend more images then videos due to how large video files are, but some food bloggers like to add a little video. Please note that using video will use a lot more resources on your hosting due to file size.
3. Be creative
Get creative with your stories and have fun with them! Remember, the goal is to engage and entertain your readers.
4. Check if the story is valid
Once you create a web story, run it through the AMP test in search console. This will tell you if it is valid (or if there are errors) and if it can be indexed. Then request indexing if valid. While this is not always necessary, I like to request indexing after every web story. Google usually discovers them pretty quickly on their own if you are a consistent blogger whose site gets crawled regularly.
While some people do embed them directly into their post, we do not embed them. We have a separate page for all of our stories here – The Kitchen and a Latte stories. We have video and ads on our posts and feel that embedding a web story may be overwhelming to our readers. Many times I do add a link to the story in the post without embedding. A quick – for a step by step slide of “insert recipe here” with a link to the web story title.
Creating web stories is a great way to enhance your food blog and make it more engaging for readers. So, if you’re looking for a way to take your content to the next level, give web stories a try!